Born from a deep passion for exploration and the untamed beauty of the Nordic landscape, Trailborn Sweden is more than just an online store – we're your dedicated partner for unforgettable overlanding and outdoor experiences. Based in Norrköping, Sweden, we are enthusiasts ourselves, driven by the thrill of adventure and the desire to share it.

Read our story

Why the site in English? We supply equipment to several countries and having one main language means that we can provide the best experience for our customers

  • Our Mission & Vision: Equipping and Connecting Adventurers

    Our mission is clear: to make exceptional overlanding and outdoor gear accessible across the Nordics, empowering more people to connect with nature and embark on their own journeys. We carefully select equipment that opens doors to new possibilities.

    Looking ahead, we envision Trailborn Sweden as the definitive "go-to shop" for adventurers throughout the region. But our ambition extends beyond commerce. We strive to be the vibrant heart of the overlanding community – a central hub where beginners and seasoned explorers alike can find inspiration, share knowledge, connect with fellow enthusiasts, and plan their next great escape.

  • Quality Gear from World-Leading Brands

    We believe that reliable gear is fundamental to a successful and enjoyable adventure. That’s why we meticulously curate our product range, focusing on quality, durability, and smart design. We are proud to partner directly with several of the world's leading and most respected manufacturers in the overlanding and outdoor industry. This allows us to offer you access to innovative, top-tier equipment that you can trust, trip after trip, all while striving to maintain fair and competitive pricing.

Our Core Values: Community, Quality, Adventure

  • Community

    We're building more than a customer base; we're fostering a welcoming and inclusive community. The connections made, stories shared, and support offered are just as important as the gear itself.

  • Quality

    We stand behind every product we sell. From the equipment sourced from top suppliers to the service we provide, uncompromising quality is our standard. Your safety and experience are paramount.

  • Sense of Adventure

    We live and breathe the spirit of adventure! We aim to ignite that same spark in you, inspiring exploration and celebrating the pure joy of being outdoors.

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Your Knowledgeable Adventure Buddy

Consider us your friendly, reliable, and knowledgeable guide on your adventure journey. We're passionate experts on the gear we offer and love sharing our insights in a down-to-earth, approachable way. Whether you need help choosing the right roof top tent, advice on setting up your camp kitchen, or tips for your next Nordic road trip, we're here to support you with honest advice.

Why Choose Trailborn Sweden?

We aim to be your one-stop destination for all things overlanding, bringing you the best gear from top manufacturers. We combine this commitment to quality with fair pricing, dedicated service, and a genuine passion for building our community. When you choose Trailborn Sweden, you're not just buying equipment – you're joining a community of like-minded enthusiasts and gaining a trusted partner for your adventures.

SUSTAINABILITY

We are always looking to improve and find new ways of tackling different challenges that we might come across. But in the same time it is important to us that we do it in a sustainable way, because overloading and adventuring surely can be done in an environmentally friendly way. We have one earth, lets take care if it while we enjoy it.

Join Us on the Trail!

Ready to gear up for your next adventure? Explore our curated selection of products, join the conversation within the Trailborn Community, or simply reach out if you have questions. We're based in Norrköping and serve adventurers across the Nordics – we'd love to hear from you!

Your adventure starts here.

REACH OUT

Company Details

Legal name: Trailborn Sweden Ab

Org: 559199-1319

Adress: Duvelundsvägen 36, Norrköping